RARI KARI
Rari Kari is an absolute standout in the underground with one of the most dreamy, ethereal sounds the scene has ever heard. Pulling sonic influence from artists such as Yung Lean, Bladee, and more while maintaining an aesthetic influenced by the likes of Playboi Carti, her music continues to shine through already receiving co-signs from the likes of industry phenoms such as Trippie Redd, TM88, Fijimacintosh and more.
Hailing from Nashville, TN, Rari Kari and her producer/boyfriend Baaaly continue to develop an expansive and angelic sound that balances peaceful unity with intoxicating murky undertones. Baaaly is no newcomer to the game either, with history of production for Yung Lean whose influence is evident in Kari's sound. While her dreamy vocals fit effortlessly over the moody, dark, and ethereal tones that Baaaly provides with his production, there is truly no end to how far this young duo will go.
Managed by Nathan Evans, Founder + CEO of Sink Or Swim Projects.
ENVY OJAY
Envy Ojay is the pure embodiment of luxury rap. With a deep affinity for European fashion and roots in pop singing sprouting from the age of just 14, the now 19-year-old phenom purposefully shows off his range with multi-part harmonies punched in throughout his dark, rap-inspired records. Having notable collaborations in the vault with industry powerhouses Yeat, Lancey Foux, Matt Ox, BNYX, ATL Jacob, Internet Money, Jetsonmade, and many more, Envy Ojay has a reputable track record behind the scenes of the industry that he has only just started to unfold.
After recently coming off of a nationwide tour with renowned European rapper Lancey Foux, Envy Ojay has continued to push his agenda with something serious to prove. Envy utilizes heavy vocal layering and thick psychedelic production that bring an overall level of rage that consistently has fans turning up and always itching for more. It is only a matter of time before the rest of the world starts to wake up to the incredible talent that is Envy Ojay and it will surely be impossible to get away from.
Managed by Nathan Evans, Founder + CEO of Sink Or Swim Projects.
Machai
Machai is the industry’s secret weapon. Combining a luxurious overtone with his meticulous nag for fashion, Machai is the epitome of power and excellence. Flexing a relaxed, confident delivery peppered with moments of high energy and clever cadences, Machai’s urge to always go bigger is undeniably evident.
Already a master of the emotive rap-grunt, Machai effortlessly fuses moments of melodic precision to create a powerful contrast that anchors to your soul. This raw talent coupled with a drive that is unmatched has already generated organic collaborations with industry powerhouses Trippie Redd, Tory Lanez, Louis The Child, and many more. Proving to be a standout 'proof of concept' for independent household label, FREQN Sound, working in close collaboration with Rick Rubin's company, American Recordings, and Pulse Music Group, it is only a matter of time until Machai blows the roof off of this entire industry, soaring high enough to "dap up God."
Co-managed by Lando, Founder + CEO of FREQN SOUND, and Nathan Evans, Founder + CEO of Sink Or Swim Projects.
KID JOI
Kid Joi is one of one. The astronomical melodic rapper hails from Detroit, MI and serves as the voice for the kids just trying to escape. Instantly set apart by her stunning gospel influenced vocals and the sincerity of her lyrics, Kid Joi’s music speaks of a young woman finding her way in the world.
In July of 2021, Kid Joi signed a publishing deal with Benny Blanco and Andrew Luftman at Warner Chappell Music. Since signing, Kid Joi has collaborated with songwriter and producer phenoms Gryffin, Pop Wansel, Blake Slatkin, Happy Perez, Jenna Andrews, Stephen Kirk, DJ Dahi + more. Kid Joi has an incredibly exciting journey ahead of her that we can't wait to watch unfold.
Co-managed by Nathan Evans, Founder + CEO of Sink Or Swim Projects, and Mateo Dorado, Founder + CEO of Gold Music Group Inc.
BIG TAIE
Big Taie is an absolute disrupter. Stepping into the scene back in 2020, the 18-year-old Atlanta, GA native has since flipped the script on traditional underground melodic rap, instead blazing his own trail with new and progressive sounds. Having already garnered the attention of record labels and industry icons such as Trippie Redd, Zelly Ocho, TyFontaine and more, Taie has adequately been coined the industry's "Underdog" and is making game-changing waves that just can't be ignored.
Co-managed by Nathan Evans, Founder + CEO of Sink Or Swim Projects, and Eddie Young, Management Partner at Sink Or Swim Projects.