ABOUT
Sink Or Swim Projects takes being an independent Record Label, MGMT + Publishing company to new heights.
Blowing the roof off of all traditional expectations, [SINK.OR.SWIM] is not just an entertainment company, but a way of life.
A mentality.
A movement for the ones willing to stop at nothing to change the world.
- Est. April of 2021 -
Our Team is stacked with true innovators.
The industry's secret weapons.
The hustlers who are constantly connecting the dots, making bold and daring plays.
Our Team recognizes that at the end of the day, there are two types of people in this world:
Those that will
SINK,
and those that will
SWIM.
OUR TEAM
FOUNDER & CEO
Nathan is our team leader; the play facilitator; the grease between the gears. Though often finding himself wearing many different hats at once, at his core Nathan is a deep thinker who works methodically to connect the dots and put us in positions to win. Constantly innovating his approach to music, business and people, Nathan keeps us ahead of the curve, always at the ready to blaze the trail not-yet traveled.
EXECUTIVE ASSISTANT
G is the right-hand to our founder. With a wealth of experience in all areas of the industry, G is a critical asset to the team. His attention to detail and ability to anticipate the needs of the company is second to none. Being able to seamlessly juggle multiple tasks at once, G never misses a beat or drops the ball. He is a true multitasker who can navigate the fast-paced and ever-changing landscape of the music industry with ease. With a knack for breaking down complex tasks into manageable steps, G never fails to keep the team on track and focused on the end goal. He is the truest embodiment of what it takes to be a top executive assistant in the music industry.